Background

Background sells women's and men's clothing tied to the Italian brand Background Italy, a company headquartered in Prato with a showroom near Bologna. The brand describes its own line as sitting in a mid-to-upper price segment, aimed at customers who want current-season collections rather than budget basics.

The Yerevan location functions as a retail point for the label. It takes credit cards, debit cards, and contactless payment — no cash-only policy here.

This shop sits in Yerevan itself, about 1 km north-northwest of the city center (straight-line).