Be Happy

Be Happy runs a shop and web catalog covering a wide range of household categories rather than one specialty. Its listed sections cover kitchen and home goods — Pyrex glassware, pots and pans, ceramic containers, water filters and dispensers, heaters, fans and humidifiers — alongside embroidered clothing items, jewelry (earrings, bracelets, rings, necklaces) and a discounted-goods section that spans childcare products, small appliances and cookware.

The toy section is split by type and age: construction sets, remote-control cars and helicopters, musical and developmental toys, dolls, play tents, and separate lines aimed at boys and girls. There's also a personal care aisle — epilators, trimmers, manicure tools, men's shaving kit, hair straighteners, curlers and dryers — plus a clothing rack of evening dresses, skirts, jeans and sportswear, and a small selection of bicycles.

It operates as a general household and lifestyle store rather than a themed boutique, judging by how broadly its own catalog is organized.

Be Happy is located in Yerevan, roughly 3 km northeast of the city center in a straight line.