Charm

Charm is a retail shop in Yerevan that splits into two lines: Charm Jewelry, selling silver jewelry from a range of known brands, and Charm Home, offering furniture described as modern and current in style.

The jewelry side covers earrings, necklaces, pendants, rings, bracelets, chains and anklets, with separate collections for women, men and children, plus watches from Q&Q, Daniel Klein and Sunlight, and a limited collection attributed to Ani Kazar. The shop also carries Swarovski pieces and gold jewelry, and sells gift cards alongside a running discounts section.

Charm operates from Charentsi street 121 in Yerevan, open 11:00 to 20:00. It takes credit and debit cards as well as NFC payment, delivers orders, and at the time of the listing was offering free delivery on all products. It does not offer curbside pickup.

Charm is located in Yerevan, on Charentsi street (house 121).