YAMS Business Academy

YAMS Business Academy is a business training school in Yerevan, founded in 2021 by Ayvazyan & Partners, a company that has worked in marketing and management consulting for Armenian and foreign businesses for over 15 years.

The academy runs courses built around case studies and practical exercises rather than lectures alone. Instructors are described as coming from business backgrounds, and students rate speakers through feedback forms after each course.

Course topics mentioned include customer segmentation models and behavioral theory, framed as skills meant to be applied on the job right away.

YAMS Business Academy is in Yerevan, roughly 1 km east-southeast of the city center (straight-line).